Marketing themselves as "the young women's breast cancer movement", Rethink Breast Cancer is a Canadian charity that looks to "bring bold, relevant awareness to the under-40 crowd". Their 2009 PSA "Save the Boobs" campaign video certainly caused quite a stir and even got media south of the border talking including CNN, Good Morning America, The View, and the Huffington Post.
This year, they've done a hot (and we do mean HOT) video to promote their new app to help us gals remember to "Touch, Look and Check" our breasts. Check it out:
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